The Client

Almondsbury Garden Centre

The skinny

Almondsbury came to us with a singluar problem. Increase footfall over Christmas. Creation Cornwall came up with a joined up digital design and marketing strategy that delivered across the board

Details

The brief

Light up Christmas sales

Almondsbury came to us with a singular problem. Increase footfall over Christmas. We’ve worked with Almondsbury for over 5 years, but this year we put the idea of a dedicated landing page and marketing campaign focussed around the centres core elements of Christmas - namely, the shop, Christmas trees and Christmas food.

The strategy

How we helped

Christmas is a key period for retailers. Almondsbury Garden Centre required an integrated Christmas campaign to increase footfall across the store and significantly increase spend throughout the store.

We developed a strategy with our in-house digital marketing team that linked in a dedicated Christmas landing page with social media outreach and PPC advertising. Focusing on a look that was separate to the brand, we drove the customer through a much more lifestyle and luxury approach. One key piece was our aticles and video for "choosing the right christmas tree". This piece of content was shared 100's of times aross various social media platforms.

The results
  • 30%Footfall increase
  • 23%Sales increase
  • 83%Landing page CTR
Outcomes

What we did

How Santa delivered

Launching the landing page at the right time one of the key pillars of success of the project. There's a Golilocks moment in seasonal campaigns that needs have a solid strategy behind it to ensure success.

Footfall increased as a result of the campaign by 23% and overall spend was up, year on year by a further 30%. Social engagement and reach quadrupled