Pulling pints & manning the pumps
Running in line with the festive season, our Social Media team thought it was a great time to celebrate this within Butcombe’s social media community, as well as additionally reaching out to the nation’s beer loving community. Next steps included collaborating with our in-house creative team to brainstorm creative, social media concepts, whilst ensuring we were focused and sensitive to Buncombe’s strict brand guidelines.
Following the creative process, we created a fun Facebook and Instagram competition that homed in on Butcombe’s target demographic with an enticing competition to win a raft of Butcombe branded goodies.Additionally, we researched and scheduled optimum times to execute the campaigns that resulted from interrogating Butcombe historical data. This also included additional targeting features to maximise reach.