The Client

Butcombe Brewery

The skinny

Butcombe Brewing Co approached Creation in 2017 to discuss how we could help them maximise their social engagement, and to create a buzz through a pre-Christmas social media campaign with the aim to expand their email database for future marketing campaigns.

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The Brief

Pulling pints & manning the pumps

Running in line with the festive season, our Social Media team thought it was a great time to celebrate this within Butcombe’s social media community, as well as additionally reaching out to the nation’s beer loving community. Next steps included collaborating with our in-house creative team to brainstorm creative, social media concepts, whilst ensuring we were focused and sensitive to Buncombe’s strict brand guidelines.

Following the creative process, we created a fun Facebook and Instagram competition that homed in on Butcombe’s target demographic with an enticing competition to win a raft of Butcombe branded goodies.Additionally, we researched and scheduled optimum times to execute the campaigns that resulted from interrogating Butcombe historical data. This also included additional targeting features to maximise reach.

The strategy

Healthy competition

Entry to competition was captured via Facebook Forms, and from a user perspective, this made the application process seamless and was significant in delivering a successful campaign. Working alongside our strategic team, we also ensured it was GDPR compliant by including an opt in clause to sign up for Butcombe news and marketing emails in future.

The results
  • 15,000Reach
  • 750Entries
  • 1,300%Social uplift
We couldn’t be happier with the results of our campaigns. The team really took to the task and created a fantastic campaign that massively increased our social engagement across multiple channels. You guys rock!
Andrea Williams, Marketing Manager