The brief was to create a brand and online presence that fitted in with the adventeruous spirit of the team. Becky, the MD had previously run a hugely successful travel business in south america. All this began whilst she was backpacking! This can-do attitude needed to come across in how the website content was collated, as well as being an authoratitive voice.
Working closely with the directors, we established a strategy aligned with the brand’s ambition and their audience’s desires. From identity and messaging, to the digital platform and content within it, we brought their personality forward to establish an experience that expresses their brand point-of-view: "Stay Curious"