The Client

Curious travel

The skinny

Luxury bespoke travel provider startup, Curious Travel, asked us to look at developing a new brand and website to kickstart their journey into the workd of travel.

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The Brief

Staying curious

The brief was to create a brand and online presence that fitted in with the adventeruous spirit of the team. Becky, the MD had previously run a hugely successful travel business in south america. All this began whilst she was backpacking! This can-do attitude needed to come across in how the website content was collated, as well as being an authoratitive voice.

Working closely with the directors, we established a strategy aligned with the brand’s ambition and their audience’s desires. From identity and messaging, to the digital platform and content within it, we brought their personality forward to establish an experience that expresses their brand point-of-view: "Stay Curious"

The strategy

Always inqusitive

After multiple rounds of fact finding and research we broke down the process into, brand exploration, wireframing, content strategy and design. The Creation team worked closely with the diretors at Curious Travel to curate and publish all the content, ensuring the message and tone was on brand. Our iterative design and development process allowed us to launch the site within 5 days of the brief being signed off.

Branding

Branding

A digital first brand

With digital being the key touchpoint between the brand and their customer, we used a simple ReactJS build & CMS to allow the team to quickly and easily add new stories and content.

The site was designed for mobile from the ground up. Due to our build process, we were able to deign, develop and launch the site within a five day turnaround.